The definitive ETF reference · free · 97 chapters
Everything about ETFs.
Properly.
A complete, book-length education, from your first fund to institutional market machinery. Every fact sourced and dated. Every concept illustrated. We teach methods, not product picks.
97chapters, 3 levels
US · EU · Asiacovered side by side
300+original diagrams & charts
Freeto read, no signup
Ch. 1–30
Part I · Beginner
The Foundations
Everything a first-time investor needs, in real depth, not listicle depth.
- What an ETF actually is
- Costs, and why 0.2% matters
- Your first order, step by step
- The classic one-fund portfolios
Ch. 31–67
Part II · Intermediate
Under the Hood
The machinery that makes the wrapper work, and how to pick funds like a professional.
- Creation & redemption
- Tracking difference, the real quality metric
- Taxes: US, EU & the withholding maze
- The modern glidepath
Ch. 68–97
Part III · Expert
The Machinery & Edge Cases
Institutional execution, product taxonomy, famous failures, and honest debates.
- RFQ & block trading
- Flash Crash · March 2020 · Volmageddon
- Do ETFs distort markets?
- Launching and killing ETFs
Why trust this
Primary sources only, every figure dated, methods rather than products, and both sides of every debate printed side by side. No commercial relationship influences what a chapter says.